ABOUT
kinroot
content marketing & design studio
Kinroot is a small-but-mighty creative studio based in Chelan, WA offering thoughtful marketing and design services to small businesses, organizations and entrepreneurs.
I specialize in brand identity, cohesive content, and user-friendly web design. I help you show up with confidence and consistency so you can connect with your audience on a human level. Whether you're just starting out or growing into your next chapter, I’m here to help you align your message, your visuals, and your voice.
A Little About Me
Hi, I’m Sarah! Kinroot’s founder, designer, content creator and creative lead. I’ve spent 12+ years designing brands and websites, and I co-ran a women-led marketing agency for nearly a decade. Kinroot is where all that experience meets something quieter, intentional, and deeply aligned with my family and community-centered values.
I’m based in Chelan, WA, where I live with my husband and two kiddos. He helps with the behind-the-scenes pieces, and together we’re building something small, steady, and soulfully rooted.
What’s a kinroot?
Kin = Family
Root = Source/Origin
Kinroot reflects the “why” behind everything I do: My family.
It reminds me why I stepped away from my 9 to 5 nearly 10 years ago: to create something slower, more meaningful, and flexible enough to actually be present while my kids grow up.
My definition of “Marketing”
If this resonates with you, we would make a great team!
To me, marketing is about connection. It’s how you show up clearly, consistently, and confidently so the right people know you exist and understand what you’re all about. It’s not about pressure or gimmicks. It’s not about chasing trends or building a brand that checks all the boxes in some article you read.
The kind of marketing I provide is grounded, intentional, and built to last. My approach is intuitive, shaped by over a decade of experience in design and brand strategy, and eight years running a marketing agency that helped small businesses and organizations grow.
I focus on the pieces that give you the biggest return on your energy and budget: solid websites, strong Instagram and Facebook presence, a clear newsletter strategy, and consistent, SEO-backed blog content. I pair that with beautiful, cohesive branding and messaging so everything feels aligned and purposeful.
I pay attention to trends, but I care more about creating content that actually lasts. The kind that still feels relevant, aligned, and true to your brand years from now.
Marketing is just one part of what makes a business successful. I provide the consistency and quality that helps your audience find you and understand what you offer, and then you take it from there.
There’s no shortcut. No magic funnel. Just real connection, thoughtful decisions, and showing up as your genuine, awesome self.
I’m real
I don’t subscribe to the “It’s just business” mindset. I care about you, your goals, and your well-being. I care about your business doing well, and I care about creating work that feels aligned and thoughtful, not rushed or surface-level.
I also care about how we work together. That means respecting boundaries, honoring mental health, and leaving space for real life. I’m here to build something sustainable for myself and the people I work with.
My style of marketing places a massive emphasis on authenticity. I’ve found that honesty is the best policy in all areas of life, and marketing is no exception. My communication style is honest, casual, and friendly. You’ll find it includes a well-placed emoji now and then.
