I left my 9 to 5 in 2018 and never looked back.
HOW WE GOT HERE
Just kidding, I looked back a lot.
Especially once I got into the thick of entrepreneurship. The thing is, I loved my desk job. I was so sad to leave, but it was the right thing to do at that point in my life.
But guess what I figured out real quick? Being a successful entrepreneur requires heaps more discipline than any "regular" job I had ever worked before.
I upgraded my paycheck but in exchange for countless late nights burning my retinas at my laptop, an unhealthy attachment to my email, and what felt like the weight of the entire world on my shoulders.
And then when my business started to grow, like really grow, I could never catch up. And marketing? Pffft, it was nonexistent. Which was actually fine for a long time, because word-of-mouth worked really well for us.
Until it didn't.
The post-pandemic economy took its toll, more and more competition popped up in our area, and the business never really recovered. What I was left with was a mountain of stress and anxiety, wondering if I was cut out for entrepreneurship after all.
The thing is, I couldn't give up working for myself because it had also given me everything I had hoped for — the freedom to stay home with my kids, travel as I please and set my work hours to the rhythm of my life.
When I started Kinroot, I knew I wanted to do things differently so I didn't end up in the same place of perpetual burnout and overwhelm.
So we set out to set up systems in my business. For, like, everything. We were organized as hell and we cut out anything that didn't serve our overarching goals.
We didn't know it at the time, but through this process we accidentally created our primary service offering — marketing retainers. Once we got rid of all the fluff and honed in on the marketing channels that packed the biggest punch, our path forward become crystal clear.
Our new system was fun, sustainable, and (most importantly) it was working. We've since applied the same system to dozens of businesses across many industries.
Our clients tell me that working with me gives them a massive sense of relief, not only knowing that the bulk of their marketing is off their plate, but also that it's being handled with care by a real team of real people they can count on.
I need you to know that we didn't just come up with our services by plugging some stuff into Chat or plucking things out of thin air.
We offer what we do because we created it in a time of need for our own business, and I know from experience that it works.
I'm not going to sit here and tell you that we're the trendiest agency you'll find, or that we'll make you go viral in 3 months. The clients we serve are more interested in something sustainable/strategic/reliable that actually buys them some of their precious time back.
If you know marketing is necessary for keeping your business or nonprofit afloat but you no longer have the time or desire to keep up with it (or if you are keeping up with it and drowning because of it) I would love to have a conversation with you.
Believe me when I say I've been where you're at more times than I can count, and the relief in the other side is just as sweet as you hope it is.
Talk soon,
Meet the Team
Sarah Allen
Designer, Strategist, Writer & Content Marketing Expert
After 12+ years as a designer and co-running a marketing agency for nearly a decade, Sarah is finally willing to call herself a marketer. Her work at Kinroot is deeply aligned with her family and community-centered values, and she loves helping people reclaim their time and find peace in their work again.
Jesse Allen
Business Manager, Sales & Videographer
With a Bachelor’s degree in Business and an A-type personality that never misses a detail, Jesse is the one who keeps everybody grounded and on track. He’s also secretly creative and can sometimes be spotted around town taking cool videos for clients.
