ABOUT
kinroot
content marketing & design agency
Kinroot is a small-but-mighty marketing agency based in Chelan, WA, helping small businesses, nonprofits, and entrepreneurs build a sustainable marketing ecosystem.
Through branding, social media, e-mail marketing and websites, we help busy professionals show up consistently, communicate their value clearly, and build stronger connections with the people they serve. Instead of chasing every new trend or platform, we focus on creating marketing ecosystems where each piece supports the next.
Whether you're launching something new, refining what already exists, or simply trying to keep all the moving pieces moving in the same direction, we’re here to help you grow with confidence and purpose.
Sarah Allen
Designer, Strategist, Writer & Content Marketing Expert
After 12+ years as a designer and co-running a marketing agency for nearly a decade, Sarah is finally willing to call herself a marketer. Her work at Kinroot is deeply aligned with her family and community-centered values, and she loves helping people reclaim their time and find peace in their work again.
Jesse Allen
Business Manager, Sales & Videographer
With a Bachelor’s degree in Business and an A-type personality that never misses a detail, Jesse is the one who keeps everybody grounded and on track. He’s also secretly creative and can sometimes be spotted around town taking cool videos for clients.
What’s a kinroot?
Kin = Family
Root = Source/Origin
Kinroot reflects the “why” behind everything I do: My family.
It reminds us why we stepped away from our 9 to 5s nearly 10 years ago: to create something slower, more meaningful, and flexible enough to actually be present while our kids grow up.
Our definition of “Marketing”
If this resonates with you, we would make a great team!
Marketing is about connection. It's how the right people find you, understand what you do, and decide they trust you.
The kind of marketing we provide is grounded, intentional, and built to last. Our approach is intuitive, shaped by over a decade of experience in design and brand strategy, and eight years running a marketing agency that helped small businesses and organizations grow.
We focus on the pieces that give you the biggest return on your energy and budget. That means solid websites, strong Instagram and Facebook presence, a clear newsletter strategy, and consistent, SEO-backed blog content.
We pay attention to trends, but I care more about creating content that actually turns into customers. The kind that makes people go “Wow, I’ve been looking for this exact thing.”
Marketing is just one part of what makes a business successful. We provide the consistency and quality that helps your audience find you and understand what you offer, and then you take it from there.
There’s no shortcut. No magic funnel. Just real connection, thoughtful decisions, and showing up as your genuine, awesome self.
We’re real
Our style of marketing places a massive emphasis on authenticity. We’ve found that honesty is the best policy in all areas of life, and marketing is no exception. Our communication style is honest, casual, and friendly. You’ll find it includes a well-placed emoji now and then.
We care
We don’t subscribe to the “It’s just business” mindset. We care about you, your goals, and your well-being. We care about your business doing well, and we care about creating work that feels aligned and thoughtful, not rushed or surface-level.
We also care about how we work together. That means respecting boundaries, honoring mental health, and leaving space for real life. We’re here to build something sustainable for family and the people we work with.
